What is the difference between core product and actual product?

The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design.

What is part of the actual product?

the tangible features of a product, including styling, quality level, features, brand name and packaging; also called the Formal Product or Tangible Product.

What is an augmented product in marketing?

a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc.

What are some examples of augmented product?

An augmented product is an additional benefit or special service supporting the main product….Examples of Augmented Products

• Product warranty. This is the most popular way to augment a product.
• Installation.
• Free delivery.
• Refund.
• Updates.
• Product trials.
• Free samples.

Which of the following is the best example of an augmented product?

An e-commerce site offering free shipping for products from a certain price level, or a free phone accessory with the purchase of a phone, etc., are examples of augmented products.

What is the augmented product level?

The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car’s manufacturer and any after-sales service.

Why augmented product is important?

The augmented product adds on features and services that distinguish it from similar products offered by the competition. However, an augmented product may have a perceived value that gives the consumer a reason to buy it. The added value may also allow the seller to command a premium price.

What is augmented service?

Service augmentation describes those parts of the service offering that the customer is aware of and responds to but are not part of the product core. Examples are communication, reputation, and aspects of distribution such as accessibility, service quality, and the physical environment.

What is the best explanation of a product line?

A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.

What is the three levels of product?

Philip Kotler in Principles of Marketing devised an interesting concept of benefit building with a product. There are three levels of product, and each have a different impact by co-creation. The three levels are the Core Product, the Actual Product and the Augmented Product.

What are the 4 types of consumer products?

There are four types of consumer products, and they are convenience, shopping, specialty, and unsought. Convenience products are low cost, routine, low involvement, wide target market, and easily available.

What are the 5 product levels?

The five product levels are:

• Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service.
• Generic product:
• Expected product:
• Augmented product:
• Potential product:

What is the most important level of a product?

Four Levels of the Product

• The Core Product. The core product satisfies the most basic need of the customer.
• The Tangible Product. Once the core product has been identified, the tangible product becomes important.
• The Augmented Product. Every product is backed up by a host of supporting services.
• The Promised Product.

What is the core product of Coca Cola?

The core product is what the consumer is actually buying and the benefits it gives. Coca Cola customers are buying a wide range of soft drinks.