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How do you write an academic press release?

Writing a Press Release in 7 Simple Steps

  1. Find Your Angle. Every good news story has an angle.
  2. Write Your Headline. Your headline should grab the attention of your audience.
  3. Write Your Lede.
  4. Write 2 – 5 Strong Body Paragraphs With Supporting Details.
  5. Include Quotes.
  6. Include Contact Information.
  7. Include Your Boilerplate Copy.

What is a standard press release?

A press release should contain your business logo, a headline, a lead paragraph that summarizes the announcement, and a newsworthy angle. Your written press release should also include three to four body paragraphs, hyperlinks, social media links, quotes, and multimedia.

How far in advance should you send a press release?

And again–be sure to target only those editors, journalists, publications, and media outlets that cover that type of story. When promoting an event, send a release as far in advance as possible. Follow up a week before, a couple of days before, and the same day.

Can you plagiarize a press release?

Basically, if the goal of a journalist is to inform readers, plagiarizing from a press release does the exact opposite. Because of this press release plagiarism cannot be acceptable so long as journalists have an obligation to inform.

How do you write a press release for a news story?

8 great tips for turning boring press releases into content worth…

  1. Find the selling points. The “selling points” are for your business—what sells this press release to your audience, and why should they read it?
  2. The headline is key.
  3. Next step: the top line.
  4. Make it fun to read.
  5. Take tips from journalists.
  6. Know the basics.
  7. Use quotes.
  8. Include a call to action.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

What makes an effective press release?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

What is the purpose of a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article.

Who is the audience for a press release?

Uncover New Audience Segments Your target audiences are females and males between the ages of 18 and 35, and you strive to earn coverage in publications, like BuzzFeed and PopSugar, that appeal to these audiences. With demographic and firmographic data, you gain a unique perspective into your press release audience.

How much does it cost to release a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805.

What is press release submission?

Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site.

What is online press release?

Online Press Release is broadly defined as using new technology to effectively communicate with stakeholders over the Internet. Online Press Release typically encompasses the following: Raising the profile of a company or brand using online channels. Developing online word-of-mouth buzz.

What is another word for press release?

What is another word for press release?

announcement bulletin
news release notice
statement newsworthy item
release report
dispatch news item

What is the difference between a news release and a press release?

Some claim the term “news release” reflects the changing trends in media – using newer marketing methods, which include the Internet and digital platforms, while “press release” conveys an older, more dated term, used to refer the practice of sending or releasing news to the press.

How do you identify a press release?

A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information. The standard press release begins with contact information, mostly likely the name, phone number and e-mail address of the person who wrote the release.